Consumer brand and growth marketing leaderPet, food and beverage, CPG, hospitality, experiential

Open to Director, VP, and CMO roles, plus contract work ScrollDownload resume

I build pet and lifestyle brands people show up for.

Then I run the growth engine behind them and shoot the content that keeps them coming back.

Download resume (PDF) Watch the films
Chris RubachaOn a Wolfgang Man & Beast shoot, 2021

At Wolfgang Man & Beast, ~40% year-over-year revenue growth, a ~40% conversion rate lift, and 17.5% higher AOV. At Bark Social, a CRM grown from 66K to 170K+ and 3 new markets launched. At Chonkfest, a live event series built with co-creators who reach 20M+.

National earned media at Bark Social

TODAYCrew hosted on site
PeopleMagazine feature
USA Today#2 dog bar in the US

Email programs

Two lifecycle programs from 2026, one built around design and one around strategy. Before these, I grew Bark Social's CRM from 66K to 170K+ contacts at a 57.8% open rate and scaled Wolfgang's SMS list past 75K.

Design impact

Splash Stache, Co-founder & CMO, 2026

Designed and built every email a customer can get, on one system made to sell.

Splash Stache sells a $26 product most people have never seen, so every email has one job, a button in the first screen, and the Buy 2 offer on top. Custom illustrations do the explaining, and one module library runs both the Klaviyo flows and the Shopify order notifications.

18Emails designed and built
7Customer journeys, signup to reorder
2Platforms on one design system
1Shared module library
Read the full case studyKlaviyo and Shopify
BeforeAfter
Strategy impact

Fountainful, Email and lifecycle consultant, 2026 to present

Rebuilt a lifecycle program around how long a handmade fountain takes.

Audited every automation, measured a year of order data to time the journey against real production, mapped one customer journey across five product lines, and redesigned the newsletter. The client's team builds the emails. I own the strategy.

9.9/10Client rating on the first audit
12Months of order data measured
5Product lines on one journey
$13K+From one redesigned newsletter
Read the full case studyOmnisend and Shopify

How the growth happened

Three brands, three different problems. What I walked into, what I did about it, and what it moved.

Brianna Madia with her dogs in the Moab desert, from Wolfgang's Pack Leader campaign
The Pack Leader, Wolfgang's most successful drop of 2022

Wolfgang Man & Beast, Director of Marketing, 2020 to 2023

Turned a national DTC pet brand into a store that converts.

What I walked into

A national pet lifestyle brand selling through an off-the-shelf storefront that wasn't built to convert.

What I did

Rebuilt the Shopify storefront across a 100+ SKU catalog, ran a seven-figure paid social budget, scaled SMS past 75K subscribers, and put cross-channel attribution in Triple Whale so spend followed what worked.

~40%YoY revenue growth
~40%Conversion rate lift
17.5%AOV increase
75K+SMS subscribers

Wolfgang was acquired in 2024.

  • Philadelphia
  • Baltimore
  • Columbia
  • Bethesda
  • Alexandria
A French bulldog eyeing a plate of sweet potato fries at Bark Social Bethesda
Bark Social, Bethesda. Photo by Chris Rubacha.

Bark Social, Director of Marketing, 2023 to 2024

Built a dog park and bar brand from a blank page, then took it to new markets.

What I walked into

A premium dog park, bar, and restaurant concept with a fragmented brand, a blog-style website, and plans to grow to five locations.

What I did

Built the brand identity and guide, rebuilt the site for multi-location scale, launched three markets from pre-opening through grand opening, and ran monthly and annual memberships across all five locations: acquisition, onboarding, retention, renewal, and win-back.

170K+CRM contacts, up from 66K
57.8%Email open rate
18.7%Email click-through rate
3New markets launched
Friends holding their corgis at Chonkfest
Chonkfest: Philadelphia, Washington DC, and St. Louis

Chonkfest at Leroy, Director and Producer, 2025 to present

Turned an online audience into a live event that travels.

What I walked into

Two of the biggest dog creators in the world, Maxine the Fluffy Corgi and Hammy & Olivia, co-creating a live event series that had to work city after city.

What I do

Run each city's launch: venue and vendor partnerships, pre-sale strategy, community and press outreach, on-site activation, and a market-by-market review that becomes the next city's playbook.

20M+Combined co-creator audience
3Cities and counting

Films

Brand films I produced and directed. Pick one to put it on the big screen.

Play the film

The Pack Leader, with Brianna Madia

Wolfgang Man & Beast, 2022. Produced and directed.

A campaign film with Brianna Madia, an early voice of the van-life movement and now a New York Times bestselling author. Shot in Moab in 24 hours and timed to the launch of her debut memoir and Wolfgang's Pack Leader collection.

Wolfgang's most successful drop of 2022

The Bark Social brand guide

The system I built from the ground up. It set how five locations looked, felt, and sounded, in person and online, and became the reference for every decision about how the brand showed up.

Open the brand guide
ColorPower Pink
TypeSun
VoiceDark Green
SpaceSeafoam

Before and after

Two full site rebuilds. Drag the handle to compare.

Bark Social

A static, fragmented site rebuilt into one "Unleash Joy" brand system built for multi-location scale: standardized venue templates, a modular CMS, faster mobile, and single-purpose conversion paths with email and SMS capture at high-intent moments.

Bark Social website in November 2022, before the rebuildBark Social website in September 2024, after the rebuild Nov 2022Sep 2024 Before, November 2022Blog-style and fragmentedUnclear paths between memberships, day passes, and events. After, September 2024One brand, five locationsMulti-location architecture, venue templates, and clear CTAs with email and SMS capture.

Archived snapshots: Before After

Wolfgang Man & Beast

An off-the-shelf ecommerce template rebuilt into an image-forward, mobile-fast store: clearer taxonomy, value props and reviews surfaced earlier, cleaner variant selection, and stronger paths to add-to-cart.

Wolfgang website in September 2019, before the rebuildWolfgang website in December 2022, after the rebuild Sep 2019Dec 2022 Before, September 2019Template storeInconsistent taxonomy, light storytelling, harder mobile discovery. After, December 2022Built to convertImage-forward media system and streamlined commerce flows for seasonal drops.

Archived snapshots: Before After

Experience

  1. Leroy Founder & Fractional CMO

    Fractional CMO for early and growth-stage consumer and lifestyle brands: go-to-market, channel mix, budget allocation, and full-funnel acquisition across paid, CRM, and organic. Director and Producer of Chonkfest.

  2. Bark Social Director of Marketing

    Premium dog park, bar, and restaurant with five locations across three states. Built the brand, launched three new markets, ran the membership program, and earned TODAY, People, and USA Today coverage.

  3. Wolfgang Man & Beast Director of Marketing

    National DTC pet lifestyle brand. Seven-figure paid social, a full Shopify rebuild, 75K+ SMS subscribers, and roughly 40% year-over-year growth. Acquired in 2024.

  4. Borboleta Beauty Marketing Operations Manager

    Email and CRM execution, campaign calendars, promotional planning, and cross-channel reporting for a fast-growing beauty brand.

BBA, Entrepreneurship Management, Boise State University. Former President, Boise Climbers Alliance, a public lands conservation nonprofit.

Resume

Everything above on two pages. Read it here or grab the PDF for your hiring team.

Download PDF Read it online
Updated September 2026
Page one of Chris Rubacha's resume Open resume